XML syndication the easy way

You’ve got a website that rocks and it’s time to tell the world how great you are. You don’t need a million-dollar advertising campaign and you don’t need a team of astroturfers blowing your trumpet – in fact, you don’t need any marketing budget at all. The best way to get your great content out to the world is to offer it up for XML syndication, which means anyone can take it and do as they please with it.

The two primary ways people can use your content are through desktop syndication and mashups. The best way to accommodate both of these is to target the first type: people who want to use your content by reading it on their desktop. If your content is already in a news format, you can convert it all into XML so that people can read it in their RSS readers, and once they’re doing this, it’s hopefully only a matter of time until your content is syndicated by other developers. This may only involve the printing of parts of your content on their site, but if your content is unique, and rich with meta information, you could find yourself part of mashups (don’t worry about targeting these mashup developers; if you make your content open with XML for desktop users, mashup developers will do the hard work of figuring out how to get that into their projects). We’re going to look at how to convert your content into XML, targeting both RSS and our own XML language that provides maximum meta information for mashups.

Thank you for reading 5 articles this month* Join now for unlimited access

Enjoy your first month for just £1 / $1 / €1

*Read 5 free articles per month without a subscription

Join now for unlimited access

Try first month for just £1 / $1 / €1

The Creative Bloq team is made up of a group of design fans, and has changed and evolved since Creative Bloq began back in 2012. The current website team consists of eight full-time members of staff: Editor Georgia Coggan, Deputy Editor Rosie Hilder, Ecommerce Editor Beren Neale, Senior News Editor Daniel Piper, Editor, Digital Art and 3D Ian Dean, Tech Reviews Editor Erlingur Einarsson and Ecommerce Writer Beth Nicholls and Staff Writer Natalie Fear, as well as a roster of freelancers from around the world. The 3D World and ImagineFX magazine teams also pitch in, ensuring that content from 3D World and ImagineFX is represented on Creative Bloq.