Barely a day goes by in the design world without a cleverly reimagined logo popping up. But every now and again, one truly captures our imagination – like this concept Adidas sandals ad (above) shared by reddit user u/aLp.
The witty design takes Adidas' famous three-stripe logo and, with the addition of a single horizontal line, turns it into an image of the company's also very well known slider sandal (below). It's an ingeniously simple, why-didn't-I-think-of-that concept, which is particularly striking because of the immediately obvious iconic Adidas logo. While the three stripes didn't quite make our list of the 10 best logos of all time (opens in new tab), it's certainly one of the best sports logos (opens in new tab).
Over on reddit (opens in new tab), users are fully appreciating the simplicity, although many were quick to point out what else the image could represent: a sailboat, the Sydney Opera House, an ice cream cone sitting sideways on a chopping board. For our money, it could also be a (very small) handkerchief poking out of a tuxedo pocket. Other were not so keen, with reddit user RomanBlue_ saying: "While interesting, I believe you are harming the identity of the logo. A big brand logo is not something to be toyed with."
Here at Creative Bloq, we love a clever logo concept, especially when they rival the real thing – like this smart new crocs concept (opens in new tab), or this vastly improved Paris 2020 logo (opens in new tab). And this isn't the first clever reworking of the Adidas logo we've seen. Earlier this year, architect Karina Wiciak included the stripes in a stunning series of logos reimagined as houses (opens in new tab).
Overall, as a concept design, we think this works really well. The incorporation of the logo in the design and its placement makes both the product it's trying to promote and brand immediately obvious. Of course there's an argument not to mess with iconic logos, but we like this one so much, we'll let it slide (sorry, couldn't resist).