Is this Paris Olympics 2024 logo concept better than the official design?

Paris 2024 concept logo
(Image credit: Graphéine)

Earlier this month, the official logo for the Paris 2024 Olympics was unveiled, and, like many logos before it, the design was met with some heavy criticism. Maybe the Olympic logo creative team should've have read our guide to logo design before starting? Or maybe, this offering from design agency Graphéine should have won the Olympic logo bid?

Graphéine's concept Olympic logo design (above) draws inspiration from the official Paris 2024 Candidacy logo (below, this is the one used for the official Olympic bid). The latter uses the year 2024 and the Eiffel Tower to create a clever visual trick, while the former concept logo uses sweeping lines in the Olympic colours to form the shape of the iconic French architecture to make a striking and clever design. And we love it. 

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Dom Carter

Dom Carter is a freelance writer who specialises in art and design. Formerly a staff writer for Creative Bloq, his work has also appeared on Creative Boom and in the pages of ImagineFX, Computer Arts, 3D World, and .net. He has been a D&AD New Blood judge, and has a particular interest in picture books.