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New Adidas site takes it back to the '90s

Adidas Yung Series

If you're feeling retro, we have a real old-skool treat for you today. Adidas has always had a keen eye for design, not only with its sneaker designs but also in its promotional work, and its latest effort is no exception.

To promote the latest additions to its '90s-inspired Yung series, the company has gone full retro and unleashed a site that's steeped in the questionable aesthetic of all those GeoCities websites from the exuberant youth of the World Wide Web, and which also hooks hard into the current trend for Brutalist websites. Needless to say, we absolutely love it.

Adidas Yung Series: glitches

A slider lets you view the evolution of these sneakers, with plenty of glitches

The new Yung Series website gleefully raids the old GeoCities dressing-up box and flings everything it finds at the screen, to retina-searing effect. You name it, it has it, from flagrant abuse of animated GIFs through to rampant colour cycling, horrible tiled backgrounds, awful 3D renders, system fonts and the obligatory 'UNDER CONSTRUCTION' banners. The only thing missing, as far as we can see, is an invitation to join an Adidas webring, but there is at least an appalling animated button imploring you to join the Adidas mailing list.

Adidas Yung Series: Yung Rappa

The Yung Rappa game is unashamedly retro fun

Other cool stuff includes Yung Rappa, an actual game you can play in your web browser – it's a Dance Dance Revolution-style rhythm action game set to some banging hip-hop – as well as some splendidly glitchy video and a variety of tasteful desktop wallpaper that you can download in all the sizes, from a sensible '90s 640x480 to an unthinkable 1920x1080. How big a monitor would you need for that?

Adidas Yung Series: videos

Video on a web site? Good luck with that on your 56k modem

Perhaps the best thing about it from a web design perspective, though, is that despite its over-excited use of literally all the visual tropes from the dark days of the early web, it's actually an incredibly slick responsive site that delivers all its crimes against design in a bang up-to-date style. It might look like it's made of GIFs, tables and RealVideo, but if you take a closer look you'll discover that it's made with JavaScript, using loads of clever SVG and CSS animation tricks as well as Flexbox, Canvas and WebGL, to do its thing.

Don't take our word for it though; head straight to the Adidas Yung Series site to experience this ludicrous web nostalgia fest for yourself.

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Jim McCauley is a writer, editor and occasional podcaster, and is available for space parties.