The most shared logo on social media revealed

Adidas Twitter post of a winter Olympics athlete

One of the main functions of a good logo design is to make your brand recognisable and get it seen. With these criteria in mind, Adidas can pat itself on the back as its distinctive three stripe icon has been recognised as the most shared brand logo across social media platforms.

The search for the most-shared logo was conducted by analytics company Brandwatch, which lived up to its name as it used image recognition software to scour various platforms. Adidas breezed into first place, with its logo appearing in 154 unique images every minute. How's that for brand visibility?

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Dom Carter

Dom Carter is a freelance writer who specialises in art and design. Formerly a staff writer for Creative Bloq, his work has also appeared on Creative Boom and in the pages of ImagineFX, Computer Arts, 3D World, and .net. He has been a D&AD New Blood judge, and has a particular interest in picture books.