Adobe takes the fight to Canva with new AI marketing platform

Adobe GenStudio
(Image credit: Adobe)

It's been a big week for design software news. First Canva agreed to buy to Affinity, one of the main Adobe rivals, entering the desktop software space for the first time. Now Adobe revealed more of its weapon to take a bite out of Canva's traditional space with an AI-heavy online hub for brand design assets and advertising.

GenStudio is intended to serve as a single centralised online hub providing easy access to a range of generative AI tools for building marketing campaigns. It can be used to provide access to brand kits, copy guidance, preapproved assets and performance analytics alongside Adobe Firefly generative AI-powered tools that can generate images and backgrounds.

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Joe Foley

Joe is a regular freelance journalist and editor at Creative Bloq. He writes news, features and buying guides and keeps track of the best equipment and software for creatives, from video editing programs to monitors and accessories. A veteran news writer and photographer, he now works as a project manager at the London and Buenos Aires-based design, production and branding agency Hermana Creatives. There he manages a team of designers, photographers and video editors who specialise in producing visual content and design assets for the hospitality sector. He also dances Argentine tango.