This adorable art proves that AI is no match for a kid's imagination

AI vs KI campaign
(Image credit: Kraft Heinz)

Most of us would agree that at some point AI technology has made us feel some existential doubts. For a new generation growing up with ChatGPT in hand, one can only imagine what the future holds. But snack brand Lunchables is here to fill us with hope, proving that K.I. (Kid Imagination) is far superior to artificial intelligence. 

While AI art is constantly pushing the boundaries of creativity, Lunchables' #MadeWithKI campaign puts it to the test, giving kids and computers the same creative prompt. From mozzarella submarines to pretzel swords, the kids' creations prove that childhood imagination is the ultimate tool for thinking outside the box, with AI struggling to reach such creative heights.

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Natalie Fear
Staff Writer

Natalie is Creative Bloq's staff writer. With an eye for trending topics and a passion for internet culture, she brings you the latest in art and design news. A recent English Literature graduate, Natalie enjoys covering the lighter side of the news and brings a fresh and fun take to her articles. Outside of work (if she’s not glued to her phone), she loves all things music and enjoys singing sweet folky tunes.