Will Amazon's AI image generator kill product photography?

Amazon AI image generator
(Image credit: Amazon)

AI image generators are suddenly everywhere – even on Amazon. Just in time for Black Friday, the online retail giant has launched an AI-powered tool that lets advertisers generate imagery directly in the Amazon Ads platform.

"Advertising has always been part art and part science, and the art part is about to get a whole lot easier," Amazon says. Access to a beta version of the AI image generator is being rolled out gradually, and it promises to allow users to make product lifestyle images without needing to create a set (or hire a photographer).

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Joe Foley

Joe is a regular freelance journalist and editor at Creative Bloq. He writes news, features and buying guides and keeps track of the best equipment and software for creatives, from video editing programs to monitors and accessories. A veteran news writer and photographer, he now works as a project manager at the London and Buenos Aires-based design, production and branding agency Hermana Creatives. There he manages a team of designers, photographers and video editors who specialise in producing visual content and design assets for the hospitality sector. He also dances Argentine tango.