So, Amazon will now help you cancel your Prime account

Prime Day 2022
(Image credit: Amazon)

It looks like Amazon has been listening. The retail giant is following a slew of complaints last year by making it much easier for members to cancel their Amazon Prime Day account with just two clicks, as long as they reside in Europe. No such changes are being made for members in the US. 

With Amazon Prime Day soon upon us (12-13 July), you'd be forgiven for thinking that this is a bit of positive PR from the smiley retail brand, as they've replaced a previously confusing cancellation process with a two-click solution. However, looking at the European Commission announcement, Amazon is in fact simply "bringing its cancellation practices in line with EU consumer rules." 

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It's no secret that cancelling an Amazon Prime account usually involves several stages with several pages, a confusing amount of information and plenty of irrelevant button options. Or as one Twitter user described it, "Cancelling your subscription was a maze-like ordeal."

A screenshot of the new, streamlined Prime account cancellation process.

A screenshot of the new, two-click Prime account cancellation process.  (Image credit: Amazon)

But what will the new and improved cancellation process be like? Well, a screenshot of the new cancellation procedure (which Amazon has declared it will implement) has been released (above). For our money, it looks a great deal easier. And it's also good news if you're new to Amazon Prime and want to sign up (opens in new tab) for the 30-day free trial before Prime Day. It means you can make the most of all the great tech and Apple Prime Day deals and then cancel your membership so you don't incur any fees. 

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Beren Neale
Deals Editor

Beren has worked on creative tech magazines and websites at Future Publishing for 13 years. He started this journey as Staff Writer on the digital art magazine ImagineFX, and in 2012 found himself bridging the magazine/website divide as Commissioning Editor on the newly launched Creative Bloq. Since then he took the editor role on ImagineFX, was Launch Editor of the fine art magazine Paint & Draw, moved to Canon Pro Europe website as Deputy Editor, and then edited the graphic design magazine Computer Arts. In 2020 he moved back to Creative Bloq, the biggest global art and design website, and as Deals Editor has applied his expertise in creative tech to help digital creatives get the best deals on the kit that they need and love. Outside of work, Beren is an avid rock climber and music nut.