So, Amazon will now help you cancel your Prime account

Prime Day 2022
(Image credit: Amazon)

It looks like Amazon has been listening. The retail giant is following a slew of complaints last year by making it much easier for members to cancel their Amazon Prime Day account with just two clicks, as long as they reside in Europe. No such changes are being made for members in the US. 

With Amazon Prime Day soon upon us (12-13 July), you'd be forgiven for thinking that this is a bit of positive PR from the smiley retail brand, as they've replaced a previously confusing cancellation process with a two-click solution. However, looking at the European Commission announcement, Amazon is in fact simply "bringing its cancellation practices in line with EU consumer rules." 

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Beren Neale
Ecom Editor

Beren has worked on creative titles at Future Publishing for over 13 years. Cutting his teeth as Staff Writer on the digital art magazine ImagineFX, he moved on to edit several creative titles, and is currently the Ecommerce Editor on the most effective creative website in the world. When he's not testing and reviewing the best ergonomic office chairs, phones, laptops, TVs, monitors and various types of storage, he can be found finding and comparing the best deals on the tech that creatives value the most.