I'm obsessed with the new Apple Pencil Pro packaging
"That's the most un-Apple thing I have seen them do."
Along with the new iPad Pro and iPad Air, Apple launched a brand new version of its famous stylus this week. Apple Pencil Pro features new sensors allowing for haptic feedback and an impressive Barrel Roll effect. But it also appears to come with some uncharacteristically joyful packaging too.
While Apple is known for its quality packaging design, the words that come to mind are usually 'clean', 'minimal' or even 'utilitarian'. With the boxes for the last few generations of iPhones and iPads following strict formulas, you know what you're going to get – but that's notably untrue when it comes to the Apple Pencil Pro (which we can't wait for, by the way.)
No, you don't know what you're going to get – because there are five different designs. Much like the recently spotted iPad Pro wallpaper optical illusion, each of these spells out the word 'Pro'. But here, the letters are rendered in a variety of beautiful brush styles. According to tech YouTuber Arun Maini, "The Apple Pencil Pro has 5 different types of box and you have no idea which you'll get when you order it."
That's the most un-Apple thing I have seen them do.. but surely it does look coolMay 8, 2024
Apple’s taking notes from Taylor Swift, because you know some fanboy is buying 5 Apple Pencil Pros for the packaging alone. https://t.co/5bIcKCgUDbMay 8, 2024
Of course, one of the reasons Apple's boxes keep getting smaller and sleeker is that the company is hellbent on removing power adapters (for sustainability reasons, of course). So it's fun here to see Apple doing something a little, well, extra. If you can't wait for the latest version, take a look at our guide to the best Apple Pencil deals available now.
Get top Black Friday deals sent straight to your inbox: Sign up now!
We curate the best offers on creative kit and give our expert recommendations to save you time this Black Friday. Upgrade your setup for less with Creative Bloq.
Thank you for reading 5 articles this month* Join now for unlimited access
Enjoy your first month for just £1 / $1 / €1
*Read 5 free articles per month without a subscription
Join now for unlimited access
Try first month for just £1 / $1 / €1
Daniel John is Design Editor at Creative Bloq. He reports on the worlds of design, branding and lifestyle tech, and has covered several industry events including Milan Design Week, OFFF Barcelona and Adobe Max in Los Angeles.
Related articles
- How Nekki is designing "visually striking" boss characters for video game SPINE
- Samsung Galaxy Tab S10+ review: the best of both worlds
- Wecreat Vista review: Laser engraving with some clever new tricks up its sleeves
- Rejected Mario & Luigi: Brothership character designs would have divided Nintendo Switch fans