It's been a busy week for gamers, with Sony and Nintendo both revealing a slew of upcoming releases. Ubisoft also recently announced the next entry in the Assassin's Creed franchise, along with a characteristically decorative logo.
But it turns out the logo for Assassin's Creed Mirage is more than just a pretty design – Ubisoft's vice president of editorial has revealed that it actually contains a secret message. (For more design inspiration, take a look at the best logos of all time.)
The design for the game, set in ninth century Baghdad, features the classic assassin insignia used throughout the series, in this case adorned with some beautiful calligraphy. And Fawzi Mesmar took to Twitter to reveal that the text within the logo reads المخفي – or 'the hidden' in Arabic. The logo was designed by Hatem Arafa, an Egyptian calligrapher based in Istanbul.
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In an Instagram post (above), Ubisoft art director Jean-Luc Sala explained that the secret message "makes a lot of sense" in the game, since it focuses on "the hidden ones". Fans will know that this is the first official incarnation of the Assassin Brotherhood in the series.
This logo is something else. The Arabic calligraphy forming it reads المخفي or the hidden in Arabic pic.twitter.com/jzRphLE5KbSeptember 10, 2022
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Sala also revealed that Arafa designed the game's skill tree, which features in every Assassin's Creed game. Gamers can look foward to spotting "some wonderful Arabic calligraphy on the UI".
While there's no official release date yet, Ubisoft has revealed that the game will drop some time in 2023. Also announced this week was the long-awaited re-release of N64 classic Goldeneye 007 – but unlike Assassin's Creed Mirage, the artwork for that one isn't quite so beautiful.
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Daniel John is Design Editor at Creative Bloq. He reports on the worlds of design, branding and lifestyle tech, and has covered several industry events including Milan Design Week, OFFF Barcelona and Adobe Max in Los Angeles. He has interviewed leaders and designers at brands including Apple, Microsoft and Adobe. Daniel's debut book of short stories and poems was published in 2018, and his comedy newsletter is a Substack Bestseller.
