Bad jokes, ridiculous logos and a wild new iPhone

(Image credit: Future)

It's that time of year again, when brands are given the chance to show us how funny they aren't. Yep, I am of course talking about April Fool's – the bringer of naff campaigns, dodgy tweets and bad jokes dreamt up in boardrooms. Every year, one brand gets it even more spectacularly wrong than the rest – and this year, it happened two days early.

Our April Fool's Disaster of the Year Award goes to Volkswagen, who made headlines for all the wrong reasons this week. The company accidentally leaked its own joke rebrand early, and then decided to just run with it anyway. Needless to say, Volkswagen didn't have the last laugh.

And with that, I'm off to enjoy an actual Easter egg (or three [or four]).

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Daniel John is Design Editor at Creative Bloq. He reports on the worlds of design, branding and lifestyle tech, and has covered several industry events including Milan Design Week, OFFF Barcelona and Adobe Max in Los Angeles. He has interviewed leaders and designers at brands including Apple, Microsoft and Adobe. Daniel's debut book of short stories and poems was published in 2018, and his comedy newsletter is a Substack Bestseller.