Is the new Bluesky logo trolling X?

The new Bluesky logo
(Image credit: Bluesky)

Bluesky is often touted as the new Twitter. People have been flocking to the social media app amid Elon Musk's chaotic rebranding of Twitter to X, and the platform is starting to look more like the old Twitter. It already used blue as its brand colour, logically, and now it has a suitably friendly winged logo that feels a little like the late Larry the bird reincarnated.

The new Bluesky logo is more flutter than twitter: instead of a blue bird, it's a blue butterfly. The applications don't seem to be standardised quite yet, but the design is much simpler and more memorable than the previous cold and techy logo. It plays on the concept of the social butterfly as Bluesky opens up, strenghthening the idea that it will become one of the best Twitter alternatives.

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Joe Foley

Joe is a regular freelance journalist and editor at Creative Bloq. He writes news, features and buying guides and keeps track of the best equipment and software for creatives, from video editing programs to monitors and accessories. A veteran news writer and photographer, he now works as a project manager at the London and Buenos Aires-based design, production and branding agency Hermana Creatives. There he manages a team of designers, photographers and video editors who specialise in producing visual content and design assets for the hospitality sector. He also dances Argentine tango.