'Boris Lie-PA' branding shows BrewDog still has teeth

A can of beer photographed in front of No.10 Downing Street
(Image credit: BrewDog)

You may have noticed the UK is soon to lose its Prime Minister, with Boris Johnson being forced to commit to resigning due to accusations of lying and a loss of integrity. Not one to miss out on a marketing opportunity BrewDog has launched the 'Boris Lie-PA' to, erm, celebrate the state of affairs. 

The tongue-in-cheek limited run beer from the cult brewer pokes fun at Prime Minister Boris Johnson, and describes the 5.5% ABV beer as "soft", "fruity", and "lacks transparency". It's also "fit for a work party" – a reference to the Covid lockdown gatherings held in No. 10 Downing Street.

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Ian Dean
Editor, Digital Arts & 3D

Ian Dean is Editor, Digital Arts & 3D at Creativebloq, and the former editor of many leading magazines. These titles included ImagineFX, 3D World and leading video game title Official PlayStation Magazine. In his early career he wrote for music and film magazines including Uncut and SFX. Ian launched Xbox magazine X360 and edited PlayStation World. For Creative Bloq, Ian combines his experiences to bring the latest news on AI, digital art and video game art and tech, and more to Creative Bloq, and in his spare time he doodles in Procreate, ArtRage, and Rebelle while finding time to play Xbox and PS5. He's also a keen Cricut user and laser cutter fan, and is currently crafting on Glowforge and xTools M1.