You may have noticed the UK is soon to lose its Prime Minister, with Boris Johnson being forced to commit to resigning due to accusations of lying and a loss of integrity. Not one to miss out on a marketing opportunity BrewDog has launched the 'Boris Lie-PA' to, erm, celebrate the state of affairs.
The tongue-in-cheek limited run beer from the cult brewer pokes fun at Prime Minister Boris Johnson, and describes the 5.5% ABV beer as "soft", "fruity", and "lacks transparency". It's also "fit for a work party" – a reference to the Covid lockdown gatherings held in No. 10 Downing Street.
The Scottish brewing company isn't shy to jump on world events and has a track record for delivering edgy and creative marketing campaigns for its range of beers. Not all of them have been a success. In 2018 the bratty brewer launched the Pink IPA – a take on its Punk IPA brand – designed to promote equality and support International Women's Day. Unfortunately, they made the bottle's label pink.
BrewDog's recent marketing rebrand felt a little safe, but the Boris Lie-PA shows this brand still has bite (Image credit: BrewDog)
Perhaps as a reaction to some of the design fails over the years, in 2020 BrewDog lost its punk spirit in a sensible rebrand that saw it shave off the mohawk, unplug its nose ring, and deliver a branding that was the equivalent to a sensible pair of chinos and blue blazer combo. In light of that move, I'm quite happy for BrewDog to return to its more anarchic roots and try some fun and irreverent campaigns.
If you want to toast the outgoing UK Prime Minister, or just sip on a new beer as the sun shines, then pre-order the Boris Lie-PA limited edition brew direct from BrewDog (£5.95 (US$7.16) for four cans and £16.95 (US$20.40) for a dozen).
Ian Dean is Editor, Digital Arts & 3D at Creativebloq, and the former editor of many leading magazines. These titles included ImagineFX, 3D World and leading video game title Official PlayStation Magazine. In his early career he wrote for music and film magazines including Uncut and SFX. Ian launched Xbox magazine X360 and edited PlayStation World. For Creative Bloq, Ian combines his experiences to bring the latest news on AI, digital art and video game art and tech, and more to Creative Bloq, and in his spare time he doodles in Procreate, ArtRage, and Rebelle while finding time to play Xbox and PS5. He's also a keen Cricut user and laser cutter fan, and is currently crafting on Glowforge and xTools M1.
