This British Columbia logo looks like a mistake but deserves a prize

British Columbia logo
(Image credit: British Columbia)

Provincial government logo designs don't tend to be hugely exciting, but concerned citizens have noticed something strange going on with the British Columbia logo. Visitors to the Canadian province's website and social media accounts have been surprised to discover that some of the letters have disappeared from the wordmark.

Cue plenty of quite wild speculation about what's going on. Maybe British Columbia is transitioning to a textless logo. Maybe the image files suddenly all got corrupted? Some have even speculated that the message is a tribute to Wheel of Fortune host Pat Sajak. But it turns out it's something much more clever than all of that.

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Joseph Foley

Joe is a regular freelance journalist and editor at Creative Bloq. He writes news, features and buying guides and keeps track of the best equipment for creatives, from monitors to accessories and office supplies. A veteran news writer and photographer, he now works as a project manager at the London and Buenos Aires-based design, production and branding agency Hermana Creatives, where he manages a team of designers, photographers and video editors who specialise in producing visual content and collaterals for the hospitality sector. He also dances Argentine tango.