Generative AI has proven a controversial topic in the world of art and design, thanks to concerns surrounding ethics and copyright. But it's also pretty terrifying because of the sheer cursedness of the images it can create – a fact that Burger King has leaned into with its latest campaign.
Burger King's A.I.LLOWEEN campaign has seen the brand turn to AI to create some truly horrifying posters and videos. Based on some simple text prompts such as "a woman eating a burger," Burger King's alleged AI images depict people with extra tongues, weird teeth, and, yes, AI's greatest weakness, deformed hands.