Cadillac reveals the real reason behind its logo shift

(Image credit: Cadillac)

The news of a change – however subtle – to any much-loved logo will inevitably spark reactions. Cadillac found this out when it decided to rethink the positioning of its emblem on its newest cars, baffling many fans. If the move has been bothering you, fear not, because the car manufacturer has provided a solid explanation to satisfy your curiosity. 

The Cadillac logo holds a special place in many car fans' hearts (to find out more about it, explore our guide to the best car logos – or see how it stacks up against the best logos of all time). Historically, it has always been positioned in the horizontal and vertical centre of the cars' grilles. However, in its newer fleet of vehicles, it's shifted towards the top of the grille.

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Ruth Hamilton

Ruth spent a couple of years as Deputy Editor of Creative Bloq, and has also either worked on or written for almost all of the site's former and current print titles, from Computer Arts to ImagineFX. She now spends her days reviewing mattresses and hiking boots as the Outdoors and Wellness editor at, but continues to write about design on a freelance basis in her spare time.