Frightful new City of Florence logo scores an F online

Ah, place logos. No piece of graphic design is guaranteed to get people riled up than that made for a town or city – when the designer gets it wrong, residents (of both the place itself and the internet) will let them know about it. And that's exactly what's happening in the city of Florence, Alabama.

The city caused a stir on social media when it revealed a brand new logo, leaning into its common nickname 'Flo'. But the new design couldn't be further away from the previous symbol – and if you like one of them, you're probably going to hate the other. (That said, neither are best logos of all time material).

Thank you for reading 5 articles this month* Join now for unlimited access

Enjoy your first month for just £1 / $1 / €1

*Read 5 free articles per month without a subscription

Join now for unlimited access

Try first month for just £1 / $1 / €1

Daniel John
Senior News Editor

Daniel John is Senior News Editor at Creative Bloq. He reports on the worlds of art, design, branding and lifestyle tech (which often translates to tech made by Apple). He joined in 2020 after working in copywriting and digital marketing with brands including ITV, NBC, Channel 4 and more.