The Dubai logo continues to divide opinion

A tourism logo needs to be fairly universal if it's going to promote a country or city in various parts of the world. Sometimes countries will choose a graphic mark that can overcome language barriers or several lockups with text that can be changed for different markets. But very often, the English version of the country's name is used as an international default.

Dubai rather ingeniously came up with a different solution: a logo that depicts the emirate's name in both the Roman alphabet and Arabic script. But people aren't sure if it works (see our pick of the best typographic logos for more inspiration).

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Joe Foley

Joe is a regular freelance journalist and editor at Creative Bloq. He writes news, features and buying guides and keeps track of the best equipment and software for creatives, from video editing programs to monitors and accessories. A veteran news writer and photographer, he now works as a project manager at the London and Buenos Aires-based design, production and branding agency Hermana Creatives. There he manages a team of designers, photographers and video editors who specialise in producing visual content and design assets for the hospitality sector. He also dances Argentine tango.