Most of us are getting used to the 'new normal' post lockdown, which means, among other things, getting used to face masks. Despite their obvious safety benefits, some are less keen on the coverings than others – which is why Noma Bar, king of the optical illusion, has created a brilliant set of posters encouraging everybody to wear a mask if they want things to get back to normal.
Like his dull superhero posters promoting staying at home in May, the 'wear a mask' posters were created in collaboration with McCann Health New York and medicine company Mucinex, and feature a series of clever illusions. This time, objects representing 'normality' also cleverly resemble face masks (if you haven't got yours yet, here's where to buy a face mask).
A photo posted by @noma_bar on Aug 14, 2020 at 8:56am PDT
'Normal' activities depicted include coffee with friends, cruise holidays and rock concerts, with a coffee cup, cruise ship and the sign of the horns (aka 'that rock-and roll-hand symbol thing') each resembling a face mask. Every poster instructs the viewer: back to normal is up to you. The entertaining designs are bound to make you double-take, and are certainly up there with our favourite poster designs.
(Image credit: Noma Bar)
“Everything we do at Mucinex is informed by science and data," Claudine Patel, vice president, marketing for Mucine said in a press release. "With increasing evidence that face masks are some of the most powerful tools we have to slow the spread of the virus, Noma's art helps spread the message that it's up to all of us to help fight this global health crisis together in order to get our lives and world back to normal."
I love these clever Wear A Mask posters from graphic designer Noma Bar. pic.twitter.com/h0EhdmVioTAugust 13, 2020
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The project is certainly one of the more creative face mask awareness campaigns we've seen, with its unashamedly bright colours and clean lines showing that medical messaging doesn't have to be dull. Speaking of creative, if you want your own face mask to stand out from the crowd, our how to make a face mask guide has you covered.
Where to buy a face mask - quick links
Etsy.co.uk – a wide range of face masks from just £3.99
Daniel John is Senior News Editor at Creative Bloq. He reports on the worlds of art, design, branding and lifestyle tech (which often translates to tech made by Apple). He joined in 2020 after working in copywriting and digital marketing with brands including ITV, NBC, Channel 4 and more.
