The Fortnite fight between Apple and Epic Games just got messy

Our faces as we watch this soap opera unfold (Image credit: Epic Games)

So, it seems we have a brand new celebrity feud on our hands – except this time, instead of famous individuals, it's two of the biggest tech companies in the world baying for each other's blood. After Apple yanked video game juggernaut Fortnite from its App Store for violating its rules yesterday, developer Epic Games has responded with a savage new video poking fun at one of Apple's most famous ads.

To recap (like any online spat, this is hard to keep up with), Epic Games recently began allowing players to purchase Fortnite's in-game currency, V Bucks, directly from the company itself. Apple requires these purchases to take place in-app so that it can take a cut – hence the game's swift removal from the App Store (and thus from some of the best camera phones). Cue the release of Epic Games' satire of Apple's iconic '1984' ad (below). 

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Daniel John
Senior News Editor

Daniel John is Senior News Editor at Creative Bloq. He reports on the worlds of art, design, branding and lifestyle tech (which often translates to tech made by Apple). He joined in 2020 after working in copywriting and digital marketing with brands including ITV, NBC, Channel 4 and more.