The Four Seasons logo design secret is... not great

Four Seasons logo
(Image credit: Four Seasons)

We love a nice hidden logo design secret here at Creative Bloq. But of course, we're using the words 'hidden' and 'secret' rather flexibly. Most logo's don't really have hidden secrets because their aim is to communicate an identity not hide it. 

But some logos do feature little Easter eggs that take just the right amount of time to detect. Enough time for it to raise a smile and add additional meaning to the design when we recognise it. But attempts to create logos with a deeper meaning than the obvious don't always work, and the internet is calling out the Four Seasons logo as an example (see our pick of timeless logo secrets for more.)

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Joe Foley

Joe is a regular freelance journalist and editor at Creative Bloq. He writes news, features and buying guides and keeps track of the best equipment and software for creatives, from video editing programs to monitors and accessories. A veteran news writer and photographer, he now works as a project manager at the London and Buenos Aires-based design, production and branding agency Hermana Creatives. There he manages a team of designers, photographers and video editors who specialise in producing visual content and design assets for the hospitality sector. He also dances Argentine tango.