The new Glassdoor logo has an ingenious design secret

Glassdoor logo
(Image credit: Glassdoor)

The world loves a logo with a hidden secret, and the new logo design for the recruitment site Glassdoor fits the bill. Even if at first glance it might look like it's a mistake. 

The new logo looks like a simple type-based design with the company name set between single quotation marks in reference to how its site allows employees to rate their employers in reviews. The opening quotation mark appears to be the wrong way around... but it's no mistake (see our pick of the worst design fails for that).

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Joe Foley

Joe is a regular freelance journalist and editor at Creative Bloq. He writes news, features and buying guides and keeps track of the best equipment and software for creatives, from video editing programs to monitors and accessories. A veteran news writer and photographer, he now works as a project manager at the London and Buenos Aires-based design, production and branding agency Hermana Creatives. There he manages a team of designers, photographers and video editors who specialise in producing visual content and design assets for the hospitality sector. He also dances Argentine tango.