Google’s new domains have banished my mind to the gutter

Google Registry image for the launch of .ing domains
(Image credit: Google Registry)

Google has announced a new top-level domain that's currently up for grabs. The '.ing' domain allows brands to create a site identity using a single word containing the .ing suffix, and as it stands there are lots of creative possibilities – for an extortionately expensive one-time fee, of course. 

Be warned, trying to come up with the most ludicrous .ing domain is a slippery (and potentially costly) slope. However, it is an excellent way to test your vocabulary range, so happy (If you need a strong website to match your snazzy new domain, check out our guide to the best free website builders). 

Online search illustration

(Image credit: Getty Images)

In an blog post, Google Registry revealed that a number of brands had already claimed some custom domains, including popular names such as Canva, which bagged and, and Adobe which took and signing

As part of the .ing launch, Google announced an Early Access Period (EAP) where brands can register their domain "for an additional one-time fee." The mysterious additional fee, as revealed by 101Domain, starts at $1.1 million in week 1, before decreasing weekly until 5 December, whereby all .ing domains will be publicly available at a (hopefully less extortionate) base annual price.

Various .ing domain prices,, or – there's plenty of choice (Image credit: Screenshot via GoDaddy)

So at this point, your mind is probably racing with options and if you're anything like me, they're probably a little NSFW (FYI, the verb beginning with 'F' is still available – just don't make me spell it out). A quick (SFW) search on domain registry GoDaddy will garner varied results based on how niche your potential domain name is. For example, a more obvious option like '' will set you back a cool $39,000.17/yr, while '' is available for just $20.17/yr – an arguably useless domain but what a bargain, right?

Google Registry also has the top-level domain '.meme' in the works, with early access set to launch on 28 November. I'm calling dibs on, so let's hope the EAP is a little less steep next time around. For more from the world of Google, check out the search engine's Emoji Kitchen, where you can cook up all the cursed emoji mashups your heart desires. 

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Natalie Fear
Staff Writer

Natalie is Creative Bloq's staff writer. With an eye for trending topics and a passion for internet culture, she brings you the latest in art and design news. A recent English Literature graduate, Natalie enjoys covering the lighter side of the news and brings a fresh and fun take to her articles. Outside of work (if she’s not glued to her phone), she loves all things music and enjoys singing sweet folky tunes.