The genius concept Guinness ad we don’t want to love (but really do)

(Image credit: Luke O'Reilly)

The world, right now, faces a huge amount of uncertainty, which we are all feeling the effects of in one way or another. But despite this time of crisis, artists and designers are harnessing their talents to help spread positivity and powerful messages to all. And this latest offering is one of the best we've seen so far. 

Created by copywriter Luke O'Reilly, this concept Guinness ad is being praised online for its simple perfection. The ingenious design uses a trend we've seen pop up a lot recently, invisible branding. The clever technique sees well-known images replaced with perfectly placed objects to create an optical illusion, whereby your brain has to fill in the gaps (see our round-up of negative space art for more optical illusion inspiration). 

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Kerrie Hughes
Freelance writer

Kerrie Hughes is a frequent contributor to Creative Bloq, and was once its editor. One of the original CB crew, Kerrie joined the team back in 2013 after moving from her role as staff writer on 3D World. Since then she's written regularly for other creative publications such as ImagineFX, Computer Arts and Digital Camera World. After a stint working for the police, Kerrie is back reviewing creative tech for creative professionals.