Ingenious lunar mission logo ignites intense debate

Hakuto-r logo
(Image credit: ispace)

We love a clever logo, and the design for the HAKUTO-R lunar lander is certainly that, packing a lot of meaning into its lovely looping form. But despite the ingenuity, some think the result has an unfortunate resemblance, which in hindsight may have been a little ominous.

ispace inc's lunar mission failed at the last hurdle last month when communication with the lunar lander was lost in the final seconds of descent after it made the furthest voyage of any privately-funded spacecraft to date. But a sad face is the one hidden meaning that wasn't intended in this logo design (see our guide to how to design a logo for tips for your own work).

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Joe Foley

Joe is a regular freelance journalist and editor at Creative Bloq. He writes news, features and buying guides and keeps track of the best equipment and software for creatives, from video editing programs to monitors and accessories. A veteran news writer and photographer, he now works as a project manager at the London and Buenos Aires-based design, production and branding agency Hermana Creatives. There he manages a team of designers, photographers and video editors who specialise in producing visual content and design assets for the hospitality sector. He also dances Argentine tango.