Heinz reveals the dark side of ketchup in new ad campaign

Heinz is on a roll with its advertising recently. Shortly after announcing an inspired vodka pasta sauce collaboration with Absolut, it's now produced a surprisingly gritty ad campaign that shows restaurants attempting to fool their customers through 'ketchup fraud'.

The campaign makes visible something that many people will suspect happens fairly often, and not only with ketchup. In an almost documentary style, it shows restaurants filling up Heinz's recognisable bottle with ketchup from other, presumably cheaper, brands. The copy reads, 'Even when it isn't Heinz, it has to be Heinz' (this could be one for our pick of the best print adverts).

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Joe Foley

Joe is a regular freelance journalist and editor at Creative Bloq. He writes news, features and buying guides and keeps track of the best equipment and software for creatives, from video editing programs to monitors and accessories. A veteran news writer and photographer, he now works as a project manager at the London and Buenos Aires-based design, production and branding agency Hermana Creatives. There he manages a team of designers, photographers and video editors who specialise in producing visual content and design assets for the hospitality sector. He also dances Argentine tango.