Nike's Air Max Day 3D billboard is ludicrously epic

Nike Air Max Day billboard ad
(Image credit: Cekai)

The problem with 3D billboards is that they need to be more and more ridiculously over the top to retain their original impact. The new Nike Air Max Day billboard is the perfect example, hitting us with robots, lasers, lightning bolts, bubbles and a giant scorpion across not one but two screens.

The dramatic barrage certainly commands attention, it might be one for our pick of the best billboard ads. I'm just not sure how motorists in Hangzhou are supposed to keep their eyes on the road – or where 3D billboards can go from here. Soon brands will need an entire block to merely raise an eyebrow.

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Joe Foley

Joe is a regular freelance journalist and editor at Creative Bloq. He writes news, features and buying guides and keeps track of the best equipment and software for creatives, from video editing programs to monitors and accessories. A veteran news writer and photographer, he now works as a project manager at the London and Buenos Aires-based design, production and branding agency Hermana Creatives. There he manages a team of designers, photographers and video editors who specialise in producing visual content and design assets for the hospitality sector. He also dances Argentine tango.