Is this dog treat branding as horrific as it seems?

Hot Hounds packaging and treat
(Image credit: Hot Hounds)

Did you know that during the summer a car's internal temperature can reach up to 70 degrees Celsius? That's hot enough to bake a dog treat, but it's also hot enough to kill a dog. A range of car-baked dog treats called Hot Hounds has used this connection, as well some clever packaging design, to highlight the risk that hot cars pose our canine friends.

Released last month by Canadian social enterprise Earth Paws, Hot Hounds was a limited edition range of dog treats that were baked in overheated cars. The biscuits and logo are centred around a deceptively cute design, which features a deceased dog in a flame.

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Dom Carter

Dom Carter is a freelance writer who specialises in art and design. Formerly a staff writer for Creative Bloq, his work has also appeared on Creative Boom and in the pages of ImagineFX, Computer Arts, 3D World, and .net. He has been a D&AD New Blood judge, and has a particular interest in picture books.