Ingenious House of the Dragon poster lights up the internet

House of the Dragon poster that appears to have melted from the bottom
(Image credit: u/EDIT_ID on Reddit)

With Westeros and Middle Earth both back on our screens, 2022 is arguably the year of the dragon. And while Amazon's Rings of Power is currently soaking up the headlines thanks to its outrageous budget, HBO's House of the Dragon is already a huge success – and has spawned some ingenious marketing stunts.

Reddit is currently going wild for what, at first glance, looks like a poster that's melted in the sun. But it's clearly rained recently, so what other explanation can there be for the heat damage? Why, it must have been breathed on by a dragon, of course. (Looking for more inspiration? Check out the best print ads of all time.)

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Daniel John
Senior News Editor

Daniel John is Senior News Editor at Creative Bloq. He reports on the worlds of art, design, branding and lifestyle tech (which often translates to tech made by Apple). He joined in 2020 after working in copywriting and digital marketing with brands including ITV, NBC, Channel 4 and more.