How to create an industry-leading brand in six months

Man standing in the sea holding blue flaming torches

In 2016, Zimbabwean film director Sunu Gonera created a music video for musician Khuli Chana’s track, One Source. Sponsored by vodka brand Absolut, the video showed the world a different side of Africa, capturing the raw intensity of African creativity in a vivid celebration of collaborative storytelling.  

The film swept up at the 2017 Cannes Lions awards. Gonera, who’s speaking at Design Indaba 2018, took home a Gold, two Silvers and a Bronze Lion. The film was also nominated for best music video at the South African Music Awards and Metro FM Awards, and became the most awarded campaign at South Africa’s IAB Bookmarks.

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Julia Sagar
Editor-in-chief retail

Julia is editor-in-chief, retail at Future Ltd, where she works in e-commerce across a number of consumer lifestyle brands. A former editor of design website Creative Bloq, she’s also worked on a variety of print titles, and was part of the team that launched consumer tech website TechRadar. She's been writing about art, design and technology for over 15 years.