How to get the best Amazon Prime Day deals

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It’s not long till Prime Day 2019, Amazon’s annual bargain bonanza. We're expecting to see opportunities to make some huge savings, but making the most of the event is tricky. How do you know you’re actually getting the cheapest price on a product? And how do you ensure you don’t miss out on the very best deals? 

Naturally part of the answer involves bookmarking our constantly updated list of the best Amazon Prime Day deals for designers, but there are some things we definitely recommend you do in advance and on the day too.These are our top tips for making sure you bag a genuine bargain on Prime Day.

01. Do your homework

Amazon pre-announces many of its Prime Day deals either in the days running up to the event or in the hours before a Lightning Deal begins. If you haven’t already signed up for Prime, you should think about doing so soon: Lightning Deals are usually open to anybody, but on previous Prime Days Amazon made them members-only. It’s free for 30 days and you can always cancel it later. It’s worth keeping an eye on Lightning Deals in particular because they’re only available for a very short time.

02. Check the price history

We’re big fans of price comparison services because they enable us to see whether a deal is too good to be true. Once a price goes live on Amazon, you can use CamelCamelCamel to see that item’s price history. The site works for various Amazon sites, not just the US one, and it can tell you whether that Prime Day Instant Pot deal is really a one-off. 

You can use general price checkers such as PriceSpy too. They don’t tell you the Amazon price history, but they do tell you what lots of other retailers are charging. That’s particularly useful with product categories where the price retailers charge often bears very little relation to the price the manufacturer says they should charge, such as 4K monitors and Ultra HD TVs. 

By seeing what everyone else is charging you can see if that massive price drop is really a discount or just a comparison to an inflated RRP.

03. Choose a section, not a SKU

You’ve more chance of bagging a deal if you think in terms of categories rather than specific products and SKUs (SKUs are retailers’ stock keeping units). You’re much more likely to get an Amazon Prime Day deal on, say, a 4K OLED UHD TV or a Core i7 laptop than on a very specific LG 4K OLED UHD TV or specific model of laptop. 

That said, if a laptop is what you're after and you can't wait, we've got a great selection of the best laptops for graphic design, all at the best prices. 

04. Know what's current

Just like in traditional retail, deals are often applied to items that Amazon or its partners wants to get rid of. That often means discontinued or end-of-line stock. That’s not necessarily a bad thing, but if you know what’s current and what’s on its way out you can adjust your price expectations accordingly. It’s particularly important to do this with electronics such as TVs, computers and mobile devices as it makes a mockery of any quoted RRP: that was the recommended selling price when it was new, not what it’s actually worth now.

For example, as we write this Apple has just updated its iPod touch. Let’s say the old one gets discounted by 25 percent, bringing it down to £133 compared to £199 for a new one. That’s not necessarily a bargain: the outgoing model’s processor is four years old. The new one is twice as fast with three times better graphics performance, and it’ll be supported with iOS updates for longer.

05. Buy the things Amazon wants to sell you

Without fail, some of the best discounts on Prime Day are on Amazon products, Amazon products you didn’t know were Amazon products and products that play nice with Amazon Products. 

In the first category you have the Kindles and Kindle Fires, Echo devices and Fire TVs. In the second, Ring doorbells (and keep an eye on Amazon’s fashion labels such as Find or Truth & Fable for that next fancy design event). And in the third category are primarily smart home devices such as Hue lights and smart plugs. If it can help Amazon sell more products or services, there will be a Prime Day deal to be had.

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