“It had to be a joyful identity”: InnTravel’s rebrand is masterfully simple

InnTravel rebrand
(Image credit: SomeOne/InnTravel)

Walking holiday brand InnTravel is shaking up design in the industry after unveiling a new brand identity with life's simple pleasures at its core. With stunning illustrations, a cosy colour palette and a passion for exploration, InnTravel's new identity is a refreshing take on the typical holiday brand, embracing nature over garish indulgence. 

InnTravel's grounded and comforting feel makes it one of the best rebrands I've seen in recent times. Increasingly, travel sector branding has been a sea of oversaturated blue-skied beaches accompanied by cheesy pop songs and even cheesier taglines. With its simple yet stunning visuals, InnTravel's rebrand is brimming with class, character and a delightful dose of escapism. 

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Natalie Fear
Staff Writer

Natalie is Creative Bloq's staff writer. With an eye for trending topics and a passion for internet culture, she brings you the latest in art and design news. A recent English Literature graduate, Natalie enjoys covering the lighter side of the news and brings a fresh and fun take to her articles. Outside of work (if she’s not glued to her phone), she loves all things music and enjoys singing sweet folky tunes.