The best and worst rebrands of 2023

Which rebrands have caught your eye this year? In recent years, we’ve seen some rather interesting redesigns, from the BBC’s in 2021 to Aston Martin’s last year, and 2023 has proven to be no different. 

Here, we’ve taken a look back at some of the rebrands to catch our eye this year – either because they’re excellent, or because they’re rather less so. Just as we looked back at the best new logos of the year so far a few months ago, as well as this year’s hottest design trends, we’ve got the best and worst rebrands of 2023, right here. 

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Adam England

Adam is a freelance journalist covering culture and lifestyle, with over five years’ of experience and a Master’s degree in Magazine Journalism from Cardiff University. He’s previously written for publications including The Guardian, The Independent, Vice and Dazed, and was Senior Editor at from 2022 to 2023. When he’s not writing, he’s probably drinking coffee, listening to live music, or tinkering with his Apple devices.