Intel's new logo loses its swirl (and some of its personality)

Intel logo
(Image credit: Intel)

Intel has rebranded with a new logo (above), aiming to modernise the brand in its first design update since 2006. As with many recent rebrands, the design has been simplified, dropping its circular swirl in favour of a pared back wordmark.

It's only the third new look for Intel in its entire 51-year-history, making this a significant refresh but, dare we say it, one that has resulted in a distinct loss of personality (unlike the designs on our list of best logos). Intel says the rebrand "honours the past to forge the future", and the swirl-less design is indeed reminiscent of the original logo, in use from 1968 to 2006. But, even that mark had more quirk, with its lowered 'e' and joined up 't' and 'l' (see the previous two incarnations below).

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Georgia Coggan
Editor

Georgia has worked on Creative Bloq since 2018, and has been the site's Editor since 2022. With a specialism in branding and design, Georgia is also Programme Director of CB's award scheme – the Brand Impact Awards. As well as immersing herself with the industry through attending events like Adobe Max and the D&AD Awards and steering the site's content streams, Georgia has an eye on new commercial opportunities and ensuring they reflect the needs and interests of creatives.