KFC's latest billboard is utterly shameless. We love it

KFC has form when it comes to advertising stunts. In the name of marketing, the brand has invented its own games console, created 3D printed chicken and shaved its own mascot's moustache – and that's all in the last 12 months. But this latest tactic might be its most shameless yet. 

To advertise a new restaurant in Majorca, the fast food chain has created a billboard featuring its logo in blue text over a yellow oval. Sound familiar? Yep – it looks like it belongs to another brand entirely, namely Ikea. Like all the best print ads, this one is guaranteed to make viewers double-take. 

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Daniel John
Senior News Editor

Daniel John is Senior News Editor at Creative Bloq. He reports on the worlds of art, design, branding and lifestyle tech (which often translates to tech made by Apple). He joined in 2020 after working in copywriting and digital marketing with brands including ITV, NBC, Channel 4 and more.