Controversial new Yelp logo icon draws strong reaction online

Yelp icon
(Image credit: Yelp/Future owns)

Social media has been rallying against the march of flat design for a while now, with smooth, minimalist app icons increasingly drawing ire for their homogenous aesthetic. One brand that clearly isn't following the crowd is Yelp, which has just revealed a positively 3D new look. But it seems, surprise, surprise, there's just no pleasing the internet.

The restaurant review platform has unveiled a new logo and icon set, designed to look "simple, modern, and cohesive". But while that's certainly true of the logo, which has done away with its superfluous 'bubble' outline, the new app icons look rather retro.

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Daniel John
Design Editor

Daniel John is Design Editor at Creative Bloq. He reports on the worlds of design, branding and lifestyle tech, and has covered several industry events including Milan Design Week, OFFF Barcelona and Adobe Max in Los Angeles.