Controversial new Yelp logo icon draws strong reaction online

Yelp icon
(Image credit: Yelp/Future owns)

Social media has been rallying against the march of flat design for a while now, with smooth, minimalist app icons increasingly drawing ire for their homogenous aesthetic. One brand that clearly isn't following the crowd is Yelp, which has just revealed a positively 3D new look. But it seems, surprise, surprise, there's just no pleasing the internet.

The restaurant review platform has unveiled a new logo and icon set, designed to look "simple, modern, and cohesive". But while that's certainly true of the logo, which has done away with its superfluous 'bubble' outline, the new app icons look rather retro.

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Daniel John
Senior News Editor

Daniel John is Senior News Editor at Creative Bloq. He reports on the worlds of art, design, branding and lifestyle tech (which often translates to tech made by Apple). He joined in 2020 after working in copywriting and digital marketing with brands including ITV, NBC, Channel 4 and more.