He's one of the most famous fast food mascots around, along with the likes of Ronald McDonald and Burger King's ingeniously named The Burger King. But KFC's Colonel Sanders has been left almost unrecognisable by a surprise logo change which has shaved years off his appearance.
The Colonel's moustache was completely removed on 1 November to raise awareness of Movember, a month in which participants attempt to grow their own moustache while raising money for charity. It's certainly a bold new look for a familiar face (for more surprising advertising examples, take a look at our best print ads of all time).
The new logo in situ (Image credit: Sid Lee Paris)
The new design by Sid Lee Paris appeared across KFC France's website and social media on 1 November, along with posts (below) explaining that the rules of Movember involve starting day one of the month with a clean shave (just in case you thought the Colonel was entirely missing the point of Movember by, you know, shaving his moustache).
The Colonel has never looked so clean (Image credit: Sid Lee Paris)
But if you aren't a fan of Colonel Sanders' clean new look, don't worry – his moustache appears to have grown back impressively fast. The clean-shaven design only appeared for one day, to mark the start of Movember. We can't help thinking the designers missed a trick here – wouldn't it have been fun (and encouraging for participants) to show the Colonel's moustache gradually regrowing over the month?
If Mr. P can do it, so can you! Join us this month for @MovemberUK. pic.twitter.com/guhOj3hVB8October 30, 2020
It seems Colonel Sanders isn't the only food mascot participating in Movember this year. In the first change to Pringles' logo since 1968, Mr. P (we didn't know that was his name either) has also been given a fresh-faced makeover, courtesy of We Are Social.
Daniel John is Senior News Editor at Creative Bloq. He reports on the worlds of art, design, branding and lifestyle tech (which often translates to tech made by Apple). He joined in 2020 after working in copywriting and digital marketing with brands including ITV, NBC, Channel 4 and more.
