Kodak updates their classic camera-shutter logo

To coincide with their return to the consumer products market, Kodak have polished off their iconic camera-shutter logo design and waved goodbye to the rather uninspiring text based branding they introduced back in 2006. As well as featuring the instantly recognisable red and yellow colour scheme, this latest iteration of the Kodak logo also includes a new typeface and layout which calls to mind perforations found on the edges of old film stock.

The idea of bringing back classic logos and branding appears to be a design trend at the moment, with the Co Op reviving their four leaf clover, and NatWest restoring a logo originally found in their design archives over the last few months alone.

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Dom Carter

Dom Carter is a freelance writer who specialises in art and design. Formerly a staff writer for Creative Bloq, his work has also appeared on Creative Boom and in the pages of ImagineFX, Computer Arts, 3D World, and .net. He has been a D&AD New Blood judge, and has a particular interest in picture books.