People already think the new Linksys logo is the worst of the year

Linksys logo
(Image credit: Linksys)

We're just 10 days into the year, but TikTok already thinks it's found the worst logo of 2023. The first big rebrand of the year has arrived courtesy of networking and WiFi hardware brand Linksys, and it seems to be causing some, er, confusion.

The new design replaces the previously simple wordmark with a design featuring two nested 'L's with a dot above them (representing the letter 'i'). It's certainly a clean and contemporary new look – but good luck deciphering the actual name of the brand. (Need some inspiration? Check out the best logos of all time.)


♬ original sound - Zachary Winterton

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Daniel John
Senior News Editor

Daniel John is Senior News Editor at Creative Bloq. He reports on the worlds of art, design, branding and lifestyle tech (which often translates to tech made by Apple). He joined in 2020 after working in copywriting and digital marketing with brands including ITV, NBC, Channel 4 and more.