Can famous logos still work in a totally different colour?

We see iconic logos every day, and the most famous examples are etched onto our memory. From the yellow McDonald's arches to the red Netflix wordmark, many brands are synonymous with a particular colour. But if that colour were to change, would our perception of the brand change with it?

A new study has revealed just how important colour is to some of the UK’s leading brand logos, and the results are surprising. Indeed, it seems even a simple change of hue could be enough to yank a design from our best logos roundup.

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Daniel John
Senior News Editor

Daniel John is Senior News Editor at Creative Bloq. He reports on the worlds of art, design, branding and lifestyle tech (which often translates to tech made by Apple). He joined in 2020 after working in copywriting and digital marketing with brands including ITV, NBC, Channel 4 and more.