Marvel's leaked Agatha logo looks oddly familiar

Agatha Coven of Chaos
(Image credit: Marvel)

Any hint of a new logo sends Marvel fans into a frenzy of anticipation and speculation. But the recent uncovering of a logo for upcoming show Agatha: Coven of Chaos has created more murmuring than most because the graphic seems to be an exact replica of the logo belonging to a recent HBO smash hit – Mare of Easttown. And even more strangely, the title of the Marvel show seems to have changed.

Shared by Agatha star Joe Locke on his Instagram stories (now deleted), the logo is exactly the same in almost every element, from its italicised font to the way the title is laid out. See it below. We're not sure this one has the chops to make our best Marvel logos list.

Agatha coven of chaos logo

(Image credit: Joe Locke via Instagram)

The logo bears the title "Agnes of Westview" and was posted along with the caption "ahhh what is happening" by Locke – a statement that perfectly encapsulates the feelings of fans online. While the similarity could be unintentional (designers know only too well the dangers of unconsciously imitating a logo you've seen many times), fans are convinced that there's some sort of hidden meaning to be interpreted here – after all they are almost identical in title format, layout and typography. 

Two logos Agatha and Mare of Easttown

Mare of Easttown logo (above), Agatha logo (below) (Image credit: Joe Locke/HBO)

Some fan theories discount the Mare reference altogether, ranging from another series title name change (Agatha: Coven of Chaos started out as Agatha: House of Harkness), to the simple premise that the series will be set in Westview (an MCU town). Others ponder over the deleted aspect of the Instagram story, claiming it's because the photo gave away too much – but if the post was a Story, it would have deleted automatically anyway so we're not sure that's much of a mystery. 

We've popped some of the most flabbergasted responses below:

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None of those theories address the elephant in the room – the fact the design is a copy of Mare of Easttown. Other ideas circulating online imagine that the episode has elements of Mare of Easttown reflected in its plot, with a murder mystery to be solved that sees Agnes (Agatha's fake identity) playing detective, or maybe it just reflects the darkness found in a fictional town in the MCU as well as in Easttown. But others think all that is just a red herring.

All in all, we think the logo could be the name of an episode, rather than a series name change – or a joke on set. We can't imagine that logo would get the sign off if it was anything more. 

Either way, it's been a brilliant way to get fans talking, in a very different way to the new Ant-Man 3 posters, which have got tongues wagging for their hilarious Photoshop fails.

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Georgia Coggan

Georgia is lucky enough to be Creative Bloq's Editor. She has been working for Creative Bloq since 2018, starting out as a freelancer writing about all things branding, design, art, tech and creativity – as well as sniffing out genuinely good deals on creative technology. Since becoming Editor, she has been managing the site on a day-to-day basis, helping to shape the diverse content streams CB is known for and leading the team in their own creativity.