McDonald's tries to prove the Big Mac's icon status in ingenious new ad

(Image credit: McDonald's)

As the most famous burger in the world, the Big Mac is arguably an icon. And then there's the hamburger, which is, quite literally, an icon. One of the most ubiquitous UI symbols around, the 'menu' symbol featuring three horizontal lines is named after the food item it abstractly resembles – so it was only a matter of time until McDonald's had something to say about it.

As part of a clever new campaign, NORD DDB Helsinki has created a 20 minute mockumentary titled The Icon, in which two amateur detectives try to determine whether the icon, created in the 1980s, in indeed a Big Mac.

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Daniel John
Senior News Editor

Daniel John is Senior News Editor at Creative Bloq. He reports on the worlds of art, design, branding and lifestyle tech (which often translates to tech made by Apple). He joined in 2020 after working in copywriting and digital marketing with brands including ITV, NBC, Channel 4 and more.