McDonald's turns its logo upside-down in ingenious new anime branding

McDonald's has been teasing a new campaign in which its iconic golden arches are turned upside-down, and we finally know what it's all about. And if you're an anime fan, the whole thing might be a little familiar.

'WcDonald's' first appeared as a fictional fast food restaurant in anime series Cat's Eye in 1981, and since then has appeared in dozens of anime shows. And it seems that, rather than take umbrage with the hilariously overt similarities to its own name and branding, McDonald's has finally decided to lean into it. (Looking for design inspiration? Check out the best logos of all time.)

WcDonald's logo

(Image credit: McDonald's)

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Daniel John
Senior News Editor

Daniel John is Senior News Editor at Creative Bloq. He reports on the worlds of art, design, branding and lifestyle tech (which often translates to tech made by Apple). He joined in 2020 after working in copywriting and digital marketing with brands including ITV, NBC, Channel 4 and more.