Microsoft mocked for surfer-style Edge logo

Microsoft Edge logo
(Image credit: Microsoft)

They say imitation is the sincerest form of flattery, right? Well if that's true, there's a couple of design teams around the world right now that should be feeling pretty flattered following the unveiling of Microsoft's new Edge browser logo this weekend.

Already under heavy criticism, the logo has been compared to the Firefox logo, and, even more embarrassingly, the swirling blue-and-green design of Tide Pods laundry detergent packs. And when you see them side-by-side (below), it's hard to argue otherwise. Maybe the design team should have referred to our guide to logo design for some pointers?

Thank you for reading 5 articles this month* Join now for unlimited access

Enjoy your first month for just £1 / $1 / €1

*Read 5 free articles per month without a subscription

Join now for unlimited access

Try first month for just £1 / $1 / €1

Kerrie Hughes
Freelance writer

Kerrie Hughes is a frequent contributor to Creative Bloq, and was once its editor. One of the original CB crew, Kerrie joined the team back in 2013 after moving from her role as staff writer on 3D World. Since then she's written regularly for other creative publications such as ImagineFX, Computer Arts and Digital Camera World. After a stint working for the police, Kerrie is back reviewing creative tech for creative professionals.