IKEA's latest logo tweak is "amazing"

IKEA logo quotes
(Image credit: IKEA)

Swedish furniture giant IKEA has had a bit of a thing this year for making little tweaks to its logo that you might not notice. Back in April it unveiled a brand new logo that looked almost exactly the same as the previous one, and now it's come up with a version that's surrounded by quotation marks.

What's this new logo design all about? It's to promote IKEA's latest collaboration with top fashion designer Virgil Abloh. The founder of achingly hip label Off-White, and the artistic director of Louis Vuitton's menswear collection, he's got together with IKEA to create the MARKERAD collection, a range of 15 pieces that, says IKEA, fuses functionality with street cred and high cultural references. 

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Jim McCauley

Jim McCauley is a writer, performer and cat-wrangler who started writing professionally way back in 1995 on PC Format magazine, and has been covering technology-related subjects ever since, whether it's hardware, software or videogames. A chance call in 2005 led to Jim taking charge of Computer Arts' website and developing an interest in the world of graphic design, and eventually led to a move over to the freshly-launched Creative Bloq in 2012. Jim now works as a freelance writer for sites including Creative Bloq, T3 and PetsRadar, specialising in design, technology, wellness and cats, while doing the occasional pantomime and street performance in Bath and designing posters for a local drama group on the side.