Branding quotes: The good, the bad and the ugly

You would assume that the best branding quotes would be incredible inspiration for creating your best work. Sage words from the industry's finest should be a great place to start when looking to create visual identities. But are they really that useful?

Any successful business relies on effective branding; the set of values by which prospective clients can identify what you do, how you do it, and – crucially – whether or not they want to buy into your message. What is it exactly that constitutes effective branding? To find out, you could start by looking at the best branding books, or graphic design books, written by some of the world's brightest marketing minds.

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Paul is a communications expert with many years' experience writing and editing for some of the UK's top magazines, websites and brands. The brand he most closely identifies with is Weetabix.