This is not the new Coca-Cola logo

Coca-Cola logo
(Image credit: Coca-Cola/Jules Ehrhardt on Twitter)

Designers have been lamenting the shift towards minimal (read: boring) logos for years now, but the trend is showing no signs of slowing down. Pretty much every week, we see a brand eschew its established cursive logo in favour of a utilitarian wordmark (with a few notable exceptions).

But there's one cursive logo we never expect to see receive the sans-serif treatment. Coca-Cola's is one of our best logos of all time, and the oldest on our list, dating back to 1886. Which might explain why a satirical 'redesign' has caused such dismay – and received over 4M views – on Twitter (nope, not calling it X).

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Daniel John
Senior News Editor

Daniel John is Senior News Editor at Creative Bloq. He reports on the worlds of art, design, branding and lifestyle tech (which often translates to tech made by Apple). He joined in 2020 after working in copywriting and digital marketing with brands including ITV, NBC, Channel 4 and more.