Why Elon Musk really rebranded Twitter so fast

Twitter logo and X logo
(Image credit: Twitter / X)

Elon Musk's decision to rebrand Twitter as X wasn't completely unexpected. It was clear from the start that his idea was to use the social media platform to create an 'everything app' in the way that China's WeChat grew out of a messaging app to offer mobile payment services and more. 

What we didn't expect was for the rebrand to be introduced so quickly and so chaotically. But it seems that Musk ran out of patience with the Twitter blue bird and couldn't wait for a proper rebranding process (see our pick of the best new logos for more considered recent rebrands).

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Joseph Foley

Joe is a regular freelance journalist and editor at Creative Bloq. He writes news, features and buying guides and keeps track of the best equipment for creatives, from monitors to accessories and office supplies. A veteran news writer and photographer, he now works as a project manager at the London and Buenos Aires-based design, production and branding agency Hermana Creatives, where he manages a team of designers, photographers and video editors who specialise in producing visual content and collaterals for the hospitality sector. He also dances Argentine tango.