I can't get enough of the National Portrait Gallery rebrand

National Portrait Gallery rebrand on posters
(Image credit: National Portrait Gallery)

Britain's National Portrait Gallery has been closed since March 2020, and ahead of its grand reopening in June 2023, it's had a beautiful new rebrand, courtesy of Edit Brand Studio, with the brand strategy created in collaboration with Boardroom Consulting. 

The gallery wanted a new identity to help it have more presence, more reach and more relevance, and needed to strike a balance between classic and contemporary - like the gallery itself, which has a vast collection of historic portraits, as well as more modern works. The logo in particular sits beautifully between these two worlds. I can imagine this being used as a future example of excellence in some of the best branding books.

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Rosie Hilder

Rosie Hilder is Creative Bloq's Deputy Editor. After beginning her career in journalism in Argentina – where she worked as Deputy Editor of Time Out Buenos Aires – she moved back to the UK and joined Future Plc in 2016. Since then, she's worked as Operations Editor on magazines including Computer Arts, 3D World and Paint & Draw and Mac|Life. In 2018, she joined Creative Bloq, where she now assists with the daily management of the site, including growing the site's reach, getting involved in events, such as judging the Brand Impact Awards, and helping make sure our content serves the reader as best it can.